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Keren Araya

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January 2, 2026

You’re not paying for workouts (and that’s the point)

I need to say this out loud, because somewhere along the way fitness got reduced to a PDF, a leaderboard, and a timer yelling at you from a screen.

And that breaks my little CrossFit heart. Because you’re not paying for a workout. If that’s what you wanted, I could email you today’s WOD, wish you luck, and call it a day. Google is free. YouTube has unlimited burpees. Instagram will gladly serve you 47 variations of the same dumbbell complex.

But that’s not why you walked into a CrossFit gym.

You paid for coaching.

You paid for someone to notice that your squat is an inch too high—and care enough to make you go deeper.
You paid for someone to stop you before your “light day” turns into a visit with your physical therapist.
You paid for someone to know when to push you… and when to tell you to chill, breathe, and maybe not max out on three hours of sleep and zero food.

Coaching is someone learning you.

Your old knee thing.
Your bad habit of rushing reps.
Your tendency to sandbag when things get uncomfortable, or go full send when you probably shouldn’t.

It’s someone standing there, watching every rep not to judge you, but to protect you from yourself.

Because let’s be honest: left to our own devices, most of us would either


A) do way too much
or
B) do just enough to feel like we tried

Coaching is the difference.

It’s accountability when motivation flakes.
It’s confidence when the barbell feels intimidating.
It’s consistency over chaos.

It’s the long game.

Good coaching keeps you training not just for the next 12-minute AMRAP, but for the next 10, 20, 30 years. It’s what turns CrossFit from “something you try” into something that actually changes your life. So no you’re not paying for someone to count reps or yell “time.” You’re investing in your body, your longevity, your health, and a room full of people who actually notice when you don’t show up.

And that? That’s worth way more than a workout. Whenever you are ready for real coaching to change your life, walk into Celebration CrossFit. We are ready for you.

Coach Keren

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